Dr. Marwa Abdelrassoul
Healthcare Marketing Consultant & Managing Partner
Qualifications
Multilingual Healthcare Marketing Consultant and Academic Professional with 20+ years of diversified experience across international education programs, public-private healthcare partnerships, scientific research, and digital marketing.
Founder and Managing Partner of a healthcare consultancy firm with a focus on brand positioning, knowledge dissemination, and strategic marketing for health services.
Former senior executive and department head at Bibliotheca Alexandrina, leading international collaborations, program design, proposal writing, and science-based public outreach.
Academic credentials include a Master's in Clinical Pharmacy (Queen's University Belfast), Advanced Marketing Diploma, and Executive Management Training from Dubai.
Certified in Digital Marketing, Financial Management, Project Coordination, and E-Commerce Web Technologies (CIW Diploma).
Specializations
- Strategic planning, project lifecycle management, cross-functional team leadership, and multi-stakeholder coordination.
- Marketing strategy development, brand awareness campaigns, and performance evaluation for healthcare institutions.
- International collaboration, proposal writing, donor engagement, and grant/funding acquisition (TWAS, WHO, IDLO, etc.).
- Scientific communication, knowledge management, and academic outreach in healthcare and pharmaceutical education.
- Workshop and training development, capacity building, and knowledge transfer programs for researchers and professionals.
- Digital marketing, content strategy, and program promotion using social media and e-learning platforms.
- Policy advocacy, authorship guidelines, intellectual property training, and open-access publishing in higher education.
- Multilingual communication and stakeholder engagement (Fluent in Arabic, English, French; Basic German proficiency).