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💊 During the Sale:
Listen actively, identify the customer’s real need, and explain the product benefits clearly.
Use simple, confident language and maintain eye contact.
Offer suitable alternatives or complementary products (up-selling / cross-selling) — but always ethically and based on need.

💬 Closing the Sale:
Summarize the key benefit, confirm satisfaction, and make the customer feel confident about their choice.
End with friendly reassurance — “If you need any follow-up or advice, I’m here to help.”
This builds trust and increases the chance of future visits. 🌿

About the Instructor

 Consultant with over 15 years of expertise in managing and developing community pharmacies across Egypt and KSA.
Specialized in optimizing operations, enhancing profitability, and implementing transformative strategies to achieve long-term growth.
Proven track record in leading teams, driving efficiency, and delivering measurable business impact in the pharmaceutical retail sector

How to Evaluate Pharmacists’ Performance 💊

Effective pharmacist evaluation combines technical skills, customer service, and business impact.
Key areas include:

1. Professional Knowledge & Accuracy – Assess understanding of medications, interactions, and counseling accuracy.
2. Customer Interaction – Evaluate communication style, empathy, and ability to build trust and satisfaction.
3. Sales & Business Contribution – Track OTC recommendations, up-selling, cross-selling, and overall sales performance.
4. Compliance & Safety – Ensure adherence to pharmacy laws, documentation, and ethical standards.
5. Teamwork & Attitude – Observe cooperation, punctuality, adaptability, and contribution to a positive work culture.
6. Continuous Development – Measure participation in training, learning new systems, and applying new knowledge in practice.

💡 A balanced evaluation should combine observation, KPI tracking, and regular feedback sessions to guide improvement — not just to measure performance.

About the Instructor

 Consultant with over 15 years of expertise in managing and developing community pharmacies across Egypt and KSA.
Specialized in optimizing operations, enhancing profitability, and implementing transformative strategies to achieve long-term growth.
Proven track record in leading teams, driving efficiency, and delivering measurable business impact in the pharmaceutical retail sector